Tools and calculators for search marketing
A ROAS calculator, an AI visibility checklist and a set of open-source utilities we built for our own work. Free to use, no signup, no limits.
ROAS and break-even calculator
Plan ad budget in USD: clicks, leads, sales, CPL, CPA, revenue, net profit, ROAS and the break-even ROAS your margin requires. Formulas are transparent, nothing is hidden.
Open tool ->AI visibility checklist
19 checks in 6 steps: is your brand named by ChatGPT and AI Overviews, can AI quote your pages, are you mentioned off-site. Score and verdict as you go.
Open tool ->PMS: self-hosted project management
Lightweight Scrumban for agencies with dozens of client projects: board, sprints, backlog, dashboards. AI agents work the board through CLI and REST API. Open code.
Open tool ->Clean URL: strip tracking from links
Removes UTM tags, gclid, fbclid, srsltid and 50+ other tracking parameters in one click. Runs locally in your browser, nothing is sent anywhere.
Open tool ->Script Injector (GTM) for WordPress
Adds Google Tag Manager to WordPress safely: the GTM script in head, the noscript iframe right after body open, one container ID setting. Survives theme updates.
Open tool ->linkrank: internal PageRank and cannibalization
Crawler builds the internal link graph, scores pages 0-100, finds orphans and keyword cannibalization. Runs locally, no paid APIs.
Open tool ->sitehealth: broken links and sitemap audit
Crawler for broken links (4xx/5xx) and redirect chains plus a sitemap.xml validator with hreflang checks. Runs locally, no paid services.
Open tool ->messenger-tracker: which chat button converts
Sends every WhatsApp, Telegram or Viber click to GA4, dataLayer and Metrica with the button place and page attached. 7 KB, no dependencies.
Open tool ->Calculators and checklists run right in the page. The crawlers run on your machine, so your data never leaves it.
linkrank, siteprobe, messenger-tracker, PMS and Clean URL are MIT-licensed on GitHub. Read the code, fork it, adapt it.
Every tool here is one we use on real client work: the crawlers run on audits, the calculator shapes media plans.
Want these tools pointed at your site?
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