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Founder

Dmitrii Dmitriev

Founder of KlientLab and 4Queries. In digital marketing since 2008: SEO, visibility in AI search, Google Ads and analytics. I measure results in leads and cost per lead, not in rankings and clicks.

2008
started in digital marketing
2013
founded the agency KlientLab
Career

Path

  1. 2005-2008
    B2B software

    Co-founder and technical lead of a team building B2B services for e-commerce and business automation, including a subscription app for the German market.

  2. 2008-2013
    Web studio GrandRating

    Co-founder, full-stack developer and product manager: websites and a SaaS service for online stores, from requirements to release.

  3. Since 2013
    Founder of KlientLab

    Search marketing agency for SEO, paid search and analytics in healthcare, car dealerships, B2B and manufacturing, and e-commerce. Responsible for strategy, finance and the team, and leads key projects personally.

  4. 2022-2026
    International marketing

    Led marketing and product at companies in the EU and the UAE: a travel service, a B2B SaaS for real estate, a medical clinic and a fintech platform. Launched channels from zero: Google Ads, Meta Ads, TikTok Ads, SEO, CRM and end-to-end analytics.

Expertise

What I work on

  • →SEO for Google: technical, content and authority
  • →AEO and GEO: visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews
  • →Google Ads managed by cost per lead
  • →Analytics: GA4, call tracking, CRM
  • →Healthcare and other YMYL niches: trust signals and E-E-A-T
  • →B2B and manufacturing with long sales cycles
  • →AI in marketing: Claude, ChatGPT, automated reporting and content
Education and languages
  • 2018: Presidential Management Training Programme, Marketing Management
  • 2017: KIBS, Certificate in Marketing Strategy
  • 2000-2005: Immanuel Kant Baltic Federal University, theoretical physics
  • Languages: English (B2+), Russian

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