Google Ads managed by cost per lead
Search campaigns for businesses in the US, UAE and Europe, built around the searches that convert and measured by what one lead really costs.
Where Google Ads budgets usually leak
Without working conversion tracking, the account optimises for clicks, and nobody knows what a lead costs.
Broad match without negative keywords sends money to searches from job seekers, students and other countries.
The ad promises one thing, the page shows another, and the visitor leaves without calling.
What Google Ads with 4Queries includes
Campaign structure, search terms, bidding, budgets and tracking, with the waste found and ranked.
Calls, forms and messenger clicks counted in GA4 and Google Ads, so that bidding works on real leads.
Campaigns grouped by service and market, with ads that match the search and the page.
Weekly review of search terms and negative keywords to stop spend on searches that never convert.
Concrete changes to the pages that receive paid traffic: message, proof, form and speed.
Monthly report on spend, leads and cost per lead by campaign and market.
From audit to monthly work
- Step 1Free 4Queries audit
We check your visibility in all four places and send a written report with the gaps ranked by impact on leads.
- Step 2Plan for your market
Searches, pages and fixes in order of priority for the US, UAE, UK or EU market you sell in.
- Step 3Monthly work and reports
Work ships every month. Reports show calls, forms and cost per lead, not only rankings and clicks.
Fixed monthly price, no hidden extras. Invoiced monthly in USD and paid by international bank transfer. Ad spend is paid by you directly to Google and is not part of our fee.
- ✓Account audit and restructure
- ✓Conversion tracking in GA4 and Google Ads
- ✓Weekly search term and negative keyword review
- ✓Landing page recommendations
- ✓Monthly report in cost per lead
Google Ads: common questions
Who owns the Google Ads account?+
You do. We work in your account with manager access, so the history and data stay with your business.
Is ad spend included in your fee?+
No. You pay Google directly for clicks. Our fee covers management, tracking and reporting.
Can you take over an existing account?+
Yes. Most projects start with an audit of the current account, and we keep what already works.
How do Google Ads and SEO work together?+
Paid search shows quickly which searches bring leads. That data tells SEO which pages to build first, and good organic pages lower the need to pay for the same clicks.
See where you stand in all four places
Send us your website. We check Google Search, AI answers, maps and reviews, and Google Ads, then show you what to fix first.
Get a free 4Queries audit